We believe the best way to get good search engine rankings is to publish quality content that is relevant to your specialties, that real people will find useful. After all, for all the technical jargon you'll hear about Search Engine Optimization, all the search engines are really trying to do, is deliver high quality content to their own users.
Look after your human visitors, the search engines will appreciate your efforts as well!
The opposite applies as well. If you post low-value content to try to fool the search engines, sooner or later
they will catch on and they will adjust their results accordingly. If you're lucky, they'll simply rank you
lower, but if you've gone overboard with spammy or blackhat techniques, they could drop you altogether.
With that in mind, we focus on creating and publishing the kind of quality content that will attract real visitors
to your website and improve your search engine rankings in the process ...
Keyword Research
The first step of the process is to identify keyword phrases that your customers might already be using to search Google & Yahoo when they're looking for some one with your skills, or looking for work like yours.
So first up we get you to provide some general information and then we go to work with professional keyword research tools to identify phrases that generate regular 'commercial' interest, without too much competition from other websites.
We provide the full research data on the phrases we select, plus there are usually a few extras that we'll encourage you to work into your own content and links.
Article Writing
We have a team of professional writers we've been using for several years, who will research your field of work and produce quality articles that are totally original and unique. They'll be general information on your field -- not high tech -- and they will be full optimized for your target keywords. These articles will be yours to use as you wish. You can republish them on your own website or blog, or on other websites. You can edit them as you like and you can even put your name on them if you wish.
It's important to note: these articles will be relatively simple. We find this works much better for our purposes than anything overly technical or high-brow.
Unique Spun Versions
We then create multiple unique versions of each of your articles. The number created will vary depending on which package you select, but regardless, these have a minimum Uniqueness rating of 30% to prevent Duplicate Content issues when we start publishing them for you.
Article Submissions
We then submit these articles to a selection of Article Directories, Blog Networks and Wikis. The exact number will vary depending on your content/subject matter. We actually have access over 5000 blogs through our networks, but we'll only submit to relevant websites/blogs to achieve the best possible acceptance rate and create the highest quality backlinks for your website. Remember the mantra ... quality over quantity.
As a guide, an average submission will be accepted automatically at 150+ sites, and anywhere from 200-600 additional sites, subject to editorial review. This is much more effective than mass-submitting your articles to 1000+ irrelevant websites where they'll only get you flagged as a spammer.
Social Marketing
That's just the start though. We then gather the all the individual links to each of the automatically accepted postings, and post those to a large number of Social Media sites. These include multiple Microblogs (like Twitter), Social Networking sites (like Facebook) and Social Bookmarking sites (like Digg, Delicious etc).
These are submitted using a carefully balanced mix of backlinks to these content pages in your network and direct links to your target website page.
RSS Feed Submissions
We then further cement the authority of your website by gathering all the RSS feeds from each of these social media sites, and submit those to a number of RSS Aggregators. The generates yet another entire network of backlinks to your content-network and to your website.
This is one strategy few website owners take full advantage of, but it is one of the most powerful website promotion tools you have at your disposal. It can be time consuming to do manually though, so we have it built-in to our submission system.
Press Releases
We'll also write you a professional Press Release, (re-)announcing your website or any other newsworthy event you suggest. We submit that to a network of 30+ Press Release distribution websites for consideration.
They won't all run it, but we usually get 12-15 that will. And the good news with those services is, they then syndicate your release to dozens or even hundreds of media outlets. So these few submissions can generate hundreds of links from some very quality websites, usually including some very high Pagerank authority sites.
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